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2 Legal Econ. 30 (1976)
Planning for Growth

handle is hein.journals/lwpra2 and id is 134 raw text is: for

by Richard C. Reed
T here are two aspects to con-
sider in planning for a firm's
growth. The first is to plan so
that the individual lawyer can
grow in skills, capacity and com-
petence in order that the firm can
grow economically and in its abil-
ity to provide legal services to
clients. The second, once the proc-
ess of growth has commenced, is
to anticipate the effects of growth
in order to adjust smoothly to the
ever-changing needs of the firm
as it grows.
A poem by Piet Hein illustrates
well the principles involved in
planning for growth:
Richard C. Reed of Seattle, Wash-
ington, is a member of Reed, Mc-
Clure, Moceri & Thonn, P.S., a
professional services corporation
with seventeen lawyers and forty
nonlawyers.

Last Things First *
Solutions to problems
are easy to find:
the problem's a great
contribution.
What is truly an art
is to wring from your mind
a problem to fit
a solution.
The problem is growth and how
to achieve it. The solution, then,
becomes growth and how to man-
age it.
Establishing Past Growth
and Performance
To establish your rate of growth
you should make a growth profile
of the law firm. This is what I
found about our firm:

No. of
No. of   Non-
Year   Lawyers lawyers
1948       6       3
1959       6       4
1967       8       8
1975      16      28
1976      19      41

Ratio
2:1
3:2
1:1
1:2-
1:2+

In terms of people, our growth has
been in the, past nine years. In
terms of dollars during those nine
years, there has been an increase
of three hundred and sixty-one
percent in fees billed and received.
Here are some other points for
you to ponder:
1. What has been your firm's
profile-
as to people?
as to dollars?
as to skills?
2. What caused it to evolve as
it did?
The more important growth to
be planned for and accomplished
is the growth of the individual
lawyer-
* in knowledge and competence
* in professional skills and ef-
ficiency
Last Things First copyright PHI Aps, DK-1970,
all rights reserved. Used by permission of the
author. Doubleday Publishers, New York.
These materials were originally presented at the
Fourth Annual Institute on Law Office Administra-
tion on July 22, 1975, Minneapolis, Minnesota,
and have been revised and supplemented.

legal economics

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