33 J. Broad. & Elec. Media 453 (1989)
Newsfilms in Jordan Television's Arabic Nightly Newscasts

handle is hein.journals/jbem33 and id is 465 raw text is: Journal of Broadcasting & Electronic Media
Volume 33, Number 4, Fall 1989, pp. 453-460
Newsfilms In Jordan Television's Arabic
Nightly Newscasts
Muhammad I. Ayish
In updating a 1983 study, a 1988 sample from 13 weeks of Jordan Television's
Arabic nightly newscast was analyzed. Newsfilm items were coded according to
originating source, topic, duration (in seconds), and geographic area of cover-
age. In comparison with the 1983 data, the findings indicate a considerable
proportional increase in the amount of time and number of locally-originated
newsfilm items, a continued dominance by western newsfilm sources of exter-
nally-originated materials, and low usage of newsfilm items received via ARAB-
SAT news exchange. It is argued that domestic and regional political and
economic imperatives adversely affected the quality ofJTV's usage of newsfilm
materials originated by different sources.
Many researchers have been interested in how broadcasting, as a mod-
ern communication phenomenon, has fared over the past two decades in
the less developed settings of the Third World. In the early 1970s, a project
sponsored by the United Nations Educational, Scientific and Cultural Orga-
nization (UNESCO) revealed that television systems in the developing
regions of Latin America, Africa and the Middle East, were highly depen-
dent on a one-way flow of programs from North America and Western
Europe (Nordenstreng & Varis, 1974). In an updated study of 69 countries,
Varis (1984) found few overall changes in the pattern of program flow but
indicated a trend toward greater regional exchanges along with continued
dominance of a few exporting countries. In the late 1970s, television was
haphazardously introduced into many developing nations against a back-
ground of poor planning and limited technical and human resources (Katz
& Wedell, 1977).
In general, analyses of television in the Third World have been associated
with two major theoretical orientations on mass media development (Lee,
1980). The first orientation draws on the concept of media imperialism and
Muhammed L Ayish (Ph.D., University of Minnesota-Minneapolis/St. Paul, 1986) is Assistant
Professor in the Department ofJournalism and Mass Communication, Yarmouk University, Jordan.
His research interests are international radio and television broadcasting and media sociology. This
manuscript was accepted for publication August 1989.
@ 1989 Broadcast Education Association

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