About | HeinOnline Law Journal Library | HeinOnline Law Journal Library | HeinOnline
LOG IN
LOG IN

12 J. Broad. 327 (1967-1968)
The Short Unhappy Life of Transit Radio

handle is hein.journals/jbem12 and id is 337 raw text is: RICHARD L BEARD The Short Unhappy Life of Transit Radio This past spring, the Mayor of New York vetoed a proposition to permit the broadcasting of commercials in subways saying: The broadcasting of commercials in subways, even short ones, would be an unconscionable invasion of privacy that could not be justified as a revenue measure. This was but the latest chapter in the story of an advertising medium that was hailed at one time as the savior of FM, but foundered on the dislike of its involuntary audience. Richard L. Beard is associate professor of business administration at the University of Alberta, Edmonton. He earned his Ph.D. in Communication from the University of Illinois, and previously taught at the Universty of Texas. Introduction N UMEROUS events have been discussed in terms of their effects on public opinion, and vice versa, but seldom has there been an instance where the public opinion was so clearly observable, and so demonstrative of its power, as in the case of transit radio. A significant portion of the American public quickly formed an opinion of transit radio, and the voicing of that opin- ion caused an early demise of the industry. When it existed in the United States, transit radio was the broadcast of commercial FM radio programming in vehicles used for public transportation. The Federal Communications Commis- sion writes: The transitcasting operation closely resembles storecasting except that its programs are designed to reach transit passengers in pub- lic vehicles. This programming is also similar to that utilized in storecasting and may be generally characterized as consisting of background music interrupted at fairly short intervals by short @JOURNAL OF BROADCASTING, Vol. XII, No. 4 (FaIl 1968)

What Is HeinOnline?

HeinOnline is a subscription-based resource containing thousands of academic and legal journals from inception; complete coverage of government documents such as U.S. Statutes at Large, U.S. Code, Federal Register, Code of Federal Regulations, U.S. Reports, and much more. Documents are image-based, fully searchable PDFs with the authority of print combined with the accessibility of a user-friendly and powerful database. For more information, request a quote or trial for your organization below.



Short-term subscription options include 24 hours, 48 hours, or 1 week to HeinOnline.

Purchase Access

Contact us for annual subscription options:

Contact Us

Already a HeinOnline Subscriber?

Log In

profiles profiles most