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17 J. Soc. & Soc. Welfare 109 (1990)
Promoting Voting Behavior among Low Income Black Voters Using Reminder Letters: An Experimental Investigation

handle is hein.journals/jrlsasw17 and id is 633 raw text is: Promoting Voting Behavior Among Low
Income Black Voters Using Reminder
Letters: An Experimental Investigation
WILLIAM KELLY CANADY
BRUCE A. THYER
University of Georgia
School of Social Work
A controlled experimental design applied in a field setting was used
to determine the effectiveness of a bipartisan mailed letter reminding
registered low income black voters to participate in the 1988 Presidential
election. Each member of three groups of approximately 85 voters received
either one, two or three such reminder letters shortly before the election.
A fourth, control group of voters did not receive any letters. Statistical
analysis revealed that the reminder letters appeared to have no effect on
voting behavior.
The last twenty-five years have seen a general decline in the
numbers of eligible voters who exercise their ballot in national
elections. The participation of the electorate has declined 30%
from the 1962 high of 72.8%, although there have been elec-
tions in which the number of voters has increased. Seventy-five
million voters in the 1984 election, and more than 107 million
voters in 1986, failed to cast their ballot (cf. Piven & Cloward,
1988a, 1988b).
Social workers have a vested professional interest, as well
as a philosophical one, in encouraging the right to vote among
all members of society, but especially among the consumers of
social welfare services. Traditionally the poor, the handicapped,
racial and ethnic minorities and other members of oppressed
groups have had relatively low levels of participation in national
elections (Piven & Cloward, 1988a). In part, such failures to vote
are attributable to both inadvertent and intentional obstacles to
*The authors gratefully acknowledge the assistance of Professor David L.
Levine in the conduct of this research.

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