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14 Sports Law. J. 219 (2007)
A Fresh Set of Downs - Why Recent Modification to the Bowl Championship Series Still Draw a Flag under the Sherman Act

handle is hein.journals/sportlj14 and id is 221 raw text is: A Fresh Set of Downs? Why Recent Modifications to the Bowl Championship Series Still Draw a Flag Under the Sherman Act Jude D. Schmif 1. PREGAME HYPE: THE PROLOGUE .................................................... 220 II. THE RUN FOR THE ROSES: A HISTORICAL ANALYSIS OF POSTSEASON COLLEGE FOOTBALL .................................................. 222 A. Pre-Snap Reads.- Early Developments of the Bowl Sy stem ..................................................................................... 222 B. The Four Horsemen.- Pivotal Players of the Modem B owl System ........................................................................... 225 C Game-Day: Establishment of the BCS ................................. 229 1. In the Huddle: The Original BCS Agreement .............. 230 2. Calling the Play: The Original Eligibility Assignm ents of the BCS ................................................ 231 3. Paydirt: BCS Revenue Distribution .............................. 232 4. Showing Blitz: Early Complications Facing the B C S ................................................................................. 232 5. Down, Set, Mayday! Mayday!--Modifications to the BCS Structure ...................................................... 234 I1. FORWARD PROGRESS: ANTITRUST LAW MOvES INTO NCAA T ERR ITORY ........................................................................................ 236 N IN BOUNDS: HOW THE BCS MODIFICATIONS FIT WITHIN THE SHERMAN ACT'S PARAMETERS ........................................................ 240 A. AfierFurtherReview. The Modifications Issue Remains Inconclusive Under the Per Se Test ........................ 240 B. Instant Replay: The QuickLook Inapplicability to the B CS M odifications ................................................................. 241 C Penalty on the Play. The BCS Modifications Violate Sherman Under the Rule ofReason Test ............................... 242 * The author thanks Professor Edmonds for his helpful comments throughout the writing process and Professor Tofie for her extra help in his first-year legal writing courses. The author also extends a special thanks to his grandma for the inspiration to finish this Article and dad for introducing him to college football and the art of writing. 219

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